Best Email Marketing Services

By sahibjot | Unbounce

CRM and Email marketing is the easiest way of reaching out to potential customers. Now there are more people looking for the details on the websites than ever. So it's important to stay connected with all the users 24x7. You can't manually respond to every query. So it's best to use marketing automation tools and autoresponders.

It's not an easy method to do it with your own email as you can't manage all the contacts.

In most effective marketing tools for small businesses most of the owners use this email marketing because it is easy to use, easy to manage and gives you full control and allows you to establish a direct contact with your customers.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

Let’s take a look at some of the most popular email marketing service providers and how they stack up against each other:

  • ActiveCampaign
  • Constant Contact
  • SendinBlue
  • Drip
  • ConvertKit
  • AWeber
  • GetResponse
  • Mailchimp

1. ActiveCampaign

Active Campaign is one of the best Email Marketing tools available in the market and best CRM. It's interface is so easy to use and you can understand the platform in just 15 mins. ActiveCampaign is a bigger player in the marketing and has best email marketing options available.

Why ActiveCampaign is the best choice for your email marketing and CRM needs:

  • Drag. Drop. Editing made it easy to design your templates.
  • Setup complex automations with inbuilt logic and elements available. So your emails can be sent based on your contact behavior and the options they choose.
  • Separate campaigns feature. Send major broadcast through the "Campaigns" feature. So "Automations" and "Campaigns" are separately managed.
  • Trigger email series based on where contacts click.
  • Manage contacts with lists and tags. Customize your "Contacts" view to show different information.
  • In-built Landing page designing
  • Open the door to eCommerce email marketing
  • Integration available with major platforms like Shopify, Zapier, Unbounce, Instapage and many more. 
  • Supports "Webhook URL" to send text messages.

Get started with CRM and start reaching out to potential leads and customers.

Sign Up for ActiveCampaign with trial and get yourself familiar with the platform before finalizing.

2. Constant Contact

Constant Contact's fonders envisioned an onine marketing tool that would help small business,nonprofits, and individuals reach a wider audiene without breaking their marketing budget.they provide all inclusive online marketing platform tht will allow you to do more and grow more than ever before. they also have hundreds of marketing advisors-reallive or online, you can ask any question to them.

  • Drag. Drop. Editing made easy.
  • Drive more sales in less time. Automatically.
  • Greet new subscribers with a timely welcome email.
  • Segment contacts to send the right message every time.
  • Automatically resend emails to non-openers.
  • Expand your reach with powerful list-building tools
  • Open the door to eCommerce email marketing
  • Contact management, with less of the “management".
  • Track your email marketing results in real time. Improve them in no time.

Constant Contact has some issuses i.e. it has Very poor price-performance ratio and They offer basic automations, but we’re really missing the more sophisticated and flexible workflows offered by other providers here.

3. SendinBlue

Sendinblue offers a cloud-based marketing communication software with Email Marketing Transactional,  Email Maketing Automation, Customer-Relationship Management, Landing Pages, Facebook Ads, SMS Marketing and more.The sendinblue software suite includes modules dedicated to relationship marketing: Marketing Campaigns, Transactional, Automation, CRM.

  • Email Marketing.
  • SMS Marketing.
  • Chat.
  • CRM.
  • Marketing Automation.
  • Transaction Email.
  • Segmentation.
  • Convert.
  • Landing Pages.
  • Signup Forms.
  • Facebook Ads.
  • Retargeting.

The support for domain campaign, no support to avoid spam and lower bounce rate. Poor marketing automation support.

Compared to their competitors, there are many tools missing, and tutorials missing, solutions for partners and agencies are limited and expensive.

We do get it's totally right approach to avoid the spam databases, but we were totally mislead and basically were late to send out the campaign due to that.

4. Drip

Often called drip campaigns but known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule. Perhaps one email will go out as soon as someone signs up, another will go out 3 days later, with one more going out the next weekend. Or, the emails can be varied based on triggers, or actions the person has performed like signing up for your service or making a purchase, which is why they're also sometimes called behavioral emails.Drip campaigns aren’t limited to email—the term also applies to direct mail and phone-based marketing.

Drip campaigns, as mentioned above, are automated sets of emails that go out based on specific timelines or user actions. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Each time a drip email is sent out, it comes from a queue of already-written emails—there's no need to manually write and send each one. They can even be personalized with your contacts' name, company info, and more.

  • Learn more about all your customers.
  • Give everyone a unique experience.
  • Make seamless multichannel touchpoints.
  • See how and where it’s all paying off.

The biggest disadvantage to a drip campaign is the time commitment it requires for success.If ads show up too close together, target audiences may become overwhelmed with information overload or simply reject the advertising as spam.Finally, think about your own willingness to learn something new. More than just trial and error, creating a drip campaign for the first time means you need learn new concepts and strategies for advertising to the same target audience.

5. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

ConvertKit offers email based support and have extensive knowledge base with great learning material.

A lot of ConvertKit features are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.

ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

A/B testing is an effective way to identify which strategies improve your performance and which methods produce the best results for your campaigns.

Unfortunately, ConvertKit has very limited functions for this, where you can only split test two variations of subject lines.

ConvertKit recognizes the need for different types of forms and allows you to build entire landing pages. They offer simple designs that aren’t much on graphics and images — a plus for people who want the benefits of email marketing but aren’t big on the design aspect.

ConvertKit automatically tags cold subscribers as those who haven’t opened or clicked your email in the past 90 days and have been subscribed for at least 30 days.

However, at the same time, this is another one of the drawbacks of ConvertKit. There’s very little reporting available for sequences and autoresponders.

6. AWeber

AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, and analyze results.

AWeber Email Marketing pricing starts at $19.00 per month.They do not have a free version.AWeber Email Marketing offers a free trial.

  • Time-saving autoresponders.
  • Faster email list growth.
  • Easy importing.
  • Industry-leading deliverability.
  • Live expert customer solutions
  • Seamless integrations

Their price is a bit steep, coming in close to some of the higher-rated newsletter tools, although they don’t offer the pro-features to justify the price.

The worst part is that even unsubscribed email addresses count towards your monthly quota!

They lack a lot of advanced features, such as sophisticated automations and spam and design testing. They could do with an overhaul in the design department, too – the user experience isn’t as exciting or intuitive as it could be, and many of their email templates look outdated.

Sign up for Aweber here.

7. GetResponse

GetResponse have all the email marketing services have simplified tools like email editors, automated workflows and contact list management.etResponse is best known for business email marketing services and a handful of which includes:Highly Integrated CRM, Smart Email Auto Responder, Responsive Email Design.

  • Referral Program.
  • Marketing Toolkit.
  • Digital Marketing Certification.
  • Marketplace.
  • Help Center
  • 24/7 Support
  • GetResponse University

There are some issuses with the drag-and-drop interface for landing pages is fiddly and needs improvement, Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way and the pop-up / slide-in capture forms provided are not mobile-friendly.

8. Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.

Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit.

In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.

Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

The integration that MailChimp has with WordPress and Paypal is not always the best.If you’re getting too many unsubscribe notifications or receiving spam complaints about your emails, MailChimp reserves the right to either suspend or cancel your account without prior notification.

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