If you’re launching a digital product, marketing campaign, or membership program, you’ve likely come across two powerful platforms – Unbounce and Kajabi.
While both can support your online growth, they’re built for very different goals.
In this post, we’ll break down the differences, compare features, and help you decide when to use Unbounce, when to choose Kajabi, and why sometimes the best answer is… both.
1. What Each Platform Is Built For
Unbounce: Landing Pages That Convert
Unbounce is a dedicated landing page builder designed for marketers who want to:
- Run high-converting ad campaigns
- Launch lead magnets or promos
- A/B test page variations
- Use their own email & CRM tools
- Inject custom HTML, CSS, or JavaScript for design control
It gives you total control over the design, copy, and behavior of each page.
👉 Try Unbounce and save 20% for 3 months »
Kajabi: All-in-One for Digital Products
Kajabi is a full-featured platform built for entrepreneurs and educators who want to:
- Create and sell online courses or memberships
- Host workshops or coaching programs
- Automate email marketing
- Accept payments and manage content delivery
- Build a full digital brand without third-party tools
It replaces platforms like Teachable, Mailchimp, WordPress, and ConvertKit — all in one.
2. Use Case Comparison: When to Use What
Use Case |
Running Facebook/Google Ads |
Creating a lead magnet funnel |
Selling an online course |
Hosting a paid workshop |
Designing A/B tested pages |
Building a digital business |
Working in an agency |
Coaching with private content |
Best Platform |
Unbounce |
Unbounce |
Kajabi |
Kajabi |
Unbounce |
Kajabi |
Unbounce |
Kajabi |
If you need fast, beautiful landing pages that convert, Unbounce is your go-to.
If you want to build, sell, and deliver digital content in one place, Kajabi is the way.
2. Design & Customization
- Unbounce offers pixel-level design control with full drag-and-drop capabilities. You can also inject HTML, CSS, or JavaScript for advanced design.
- Kajabi provides structured templates. They look great, but flexibility is limited.
3. Integrations vs All-in-One
- Unbounce works best as part of a modular tech stack. It integrates easily with ActiveCampaign, HubSpot, Zapier, and others.
- Kajabi is built to be your one login: website, email, products, automations, and payments are all included.
Choose Unbounce if you love using your favorite tools.
Choose Kajabi if you want everything under one roof.
4. Pricing Perspective
- Unbounce starts around $74/month, but can increase if you need third-party tools.
- Kajabi starts at $149/month, but replaces 4–5 platforms.
5. Feature Comparison Table
Feature / Purpose |
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Main Use
Best For
Type of Tool
Design Flexibility
A/B Testing
Built-in Email Marketing
Checkout & Payments
Course Hosting
Integrations
Pricing Starts At
Technical FlexibilityUnbounce |
Landing pages & lead generation |
| Marketers, agencies, advertisers |
Conversion-focused (part of a stack) |
Full drag-and-drop + custom code |
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~$74/month (20% off) |
High (dev-friendly) |
Yes
No (requires external tool)Kajabi |
Selling courses, memberships, digital products |
Coaches, educators, course creators |
All-in-one platform
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Template-based, limited flexibility |
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~$149/month |
Low (beginner-friendly) |
5. Which One Should You Use?
Choose Unbounce if you:
- Run ads and want optimized landing pages
- Prefer full design control
- Already use tools like ActiveCampaign or ConvertKit
- Want to test variations (A/B testing)
Choose Kajabi if you:
- Are launching digital products or memberships
- Want a complete backend (email, website, automations)
- Prefer simplicity over flexibility
- Don’t want to deal with multiple integrations
6. Bonus Tip: Use Both Together
Some businesses combine Unbounce + Kajabi for best results:
- Use Unbounce for high-converting opt-in or sales pages.
- Send leads to Kajabi for nurturing, sales, and course delivery.
It’s a powerful marketing + delivery combo.
Conclusion: Choose Based on Your Stage
The right platform depends on what you’re building right now:
- Need beautiful landing pages that convert?
👉 Go with Unbounce — Get 20% off here - Need an all-in-one business builder?
👉 Kajabi is your best bet.
And if you want the best of both worlds Use them together and scale smart.
