Traffic and conversion are core to any digital marketer’s job — the two main goals of the job are to drive people to a site and then make sure they take action on-page while they are there.
A landing page remains one of the most effective ways to quickly capture a visitor’s information and put them on the path to purchasing your product or service. With a well-written headline, a captivating offer, and a CTA, you’re on your path to success.
Unbouncehacks has worked with all almost every landing page builder available online and know the pros and cons of every landing page builder. We have seen clients picking up one of the landing page platform and then moving on to another because there business requirements were different.
So after talking to many clients, agencies and interpreting the requirements needs. We have built a list of the best landing page platforms with pros and cons of each, so it's easier for you to decide which one you should be picking up for your business.
Below is the list of landing page builders that we highly recommend. Recommendation is based on the order of the names:
Unbouncehacks name is derived from Unbounce platforms itself. Unbounce is the best landing page platforms when it comes to designing a customized template and making landing pages with complex designs.
It has several features like ability to put any element any where in the page just by dragging. You are not limited to columns or need custom CSS to place an element at a certain position in the page.
Unbounce allows you to hide and show elements separately in mobile and desktop, so you can customize your view on both the devices without having much to do.
You can do split testing very easily in Unbounce. It also provides sticky bars and popup section that you can customize and display on your landing page or websites without designing it in Unbounce.
Additionally, it provides integrations with almost all the available CRMs so it's easier to get your leads organized and ready for the email marketing.
To summarize, the benefits of using Unbounce are:
Important thing to remember is, sometimes you need features like Countdown Timer, Image Sliders and multi step optin form. But these important features are not provided by Unbounce.
But after some efforts, we made it possible and now you can add countdown timers and image slider in your unbounce pages without having much to do.
So, if you want best of designs with ease and easy integrations with almost every CRM, then you should go for unbounce undoubtedly. You can sign up for FREE trial here.
Hubspot in another online landing page builder that is widely used for it's great user interface and also you can manage your landing pages, CRM, Marketing Automation and contact segmentation all at one place.
Hubspot is one of the most widely used tool available online. Plus, if you don't wish to you use any other service and just wish to give it a try then they provide 100% FREE to use CRM. There is no trail or credit card required. So you could check it out without making any payment.
With my marketing experience, i am pretty sure if you start using it, you'll love the interface and it will save your time from managing different tasks in different platforms. You could get everything under one hood.
Thrive Architect is one of the best front end drag and drop builder in WordPress. Thrive Architect is one of the product of Thrive Themes which offers over tens of products to make your wordpress website a lead generation machine.
Thrive Architect is very easy to use and when combined with Thrive Leads, it helps you to take control of your landing pages and website to generate more leads from your traffic. It has all the features that you would need for your landing page that is high conversion templates, countdown timers, testimonials and other elements that would help you to match it with your wordpress website.
Thrive Themes all products are carefully designed to provide the best marketing solutions and it has already over thousands of active subscribers that are happily using thrive architect for their websites and landing pages in WordPress.
There is no concern while using Thrive Architect because it works with almost every widely used plugins. Even if you need to make e-commerce pages it can be used to designs your sales pages and adding carts etc.
Instapage is super easy to use — and as the name suggests — you can launch a landing page almost instantly. It’s useful for businesses at all stages from solopreneurs to agencies to enterprise.
It has plenty of features that you can use with the landing pages like drag and drop builder, A/B Testing, Integration with CRMs. Instapage has another feature which is pretty useful that is Heatmaps. With heatmaps, you can actually see how many users have scrolled, which buttons are mostly clicked and where users lost their interest.
Some of the important points that makes Instapage one of the best builders:
One of the problems in Instapage is, when you click on "Regenerate Mobile" in mobile version, it destroys your mobile view completely. We still not sure why that button is placed, because it doesn't help you to auto generate and design the mobile version but it will just bring all elements that you added in desktop to mobile. So if you're already using Instapage, fix the mobile version while you're making the page, but do not click "REGENERATE MOBILE" on top.
Clickfunnels is not just a landing page builder but it provides the interface and features to create a complete end to end funnel. You can add as many steps as you want in your funnel and customize based on your offers. Clickfunnels has everything you need to start selling online even if you didn't have any online presence earlier.
Clickfunnels integrates with almost every major payment gateway but the best one to use with it is Stripe. With just few clicks, you can have your business online and the best part is the ability to create Upsell and downsells after your main product. Clickfunnels has helped many businesses to generate millions of dollars.
You can create funnels like Optin Funnel, Sales funnel, Webinar Funnel and Product Launch funnel and Membership Areas. It has all the tools that you would need to get started with your business
It offers two plans, one is $97/month which has all features except Backpack (Affiliate Mangement) and Actionetics (CRM). Second plan costs around $297/month, which includes all the features and also provides access to many different trainings and funnels for marketing which gives you access to many successful marketing strategies.
Let us know if you have any other tools that you worked with and you feel those are better than the above mentioned platforms.
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