Digital marketing is the main source for boosting traffic and sales.
Email marketing is one of the most important part of Digital Marketing, which has completely changed the online marketing world.
Did you know there are over 300 billions emails sent per day. That’s a huge number and is just going to increase in the future.
So to start with the email marketing, it’s important to completely understand what’s in it and what you need to know.
Email marketing uses two different techniques to reach subscribers. Digital marketer uses campaign or flows to reach their target audience.
Most of you heard about these techniques, but we will discuss them and their differences.
- Campaign or Manual Broadcast:
Campaigns aka Manual Broadcasts are one time emails that is sent to a particular list or segment of the subscribers.
Campaigns are used during specific occasions to enlighten customers with offers provided on products and services. There are few types of campaign emails used by digital marketers.
1. Product Launch Campaign Email:
Once a new product is about to launch, the digital marketer sends an email with appropriate details and offers. This ensures quality engagement on the website by attracting customers.
2. Contest or Quiz Campaign:
Most of the company is organizing a contest to engage boost in tropic along with high conversion rate of sales.
This is a great way to promote products and services, with the gift offering to the customers.
Free gifts could range from a one-time discount on order to Free delivery on the order.
The contest could be a quiz asking some specific
3. Promotional Campaign:
A promotional campaign is carefully sent to selected subscribers.
This focus is on promoting a specific service or product to a group of people or the entire list depending on the promotion type.
4. Newsletter Campaign:
Newsletters email updates on services and products the brand is being thin to every subscriber. This ensures the value of the customer to the brand.
- Flows:
Flows is an automatic email sending technique that uses filters and adjusted triggers to identify the customers.
No need to create a list separately, this system will do it for you once the customer behaves in a particular flow or condition.
There are various types of flows that are popular and mostly seen on every website.
1. Welcome Flow:
Welcome flow is the confirmation of a subscription or purchase on a modern website.
It’s extremely important to have a welcome flow in place because you don’t want your subscribers to put in a list and don’t send them anything.
They’ll soon forget you and why they subscribed in the first place.
It’s important they keep hearing from you once or twice a week with some valuable content they subscribed for. You can also send them to your social media platforms so they know you better.
2. Order Confirmation Flow:
The Thank you email being sent after every purchase or optin form that is filled on your website or funnel. This could be the first email before you start to send your welcome flow.
3. Cart Abandon or Recovery Flow:
The email received from the website for no response on the shopping cart. This only happens if you add items to your cart and do not checkout.
4. Anniversary or Birthday Flow:
Every business website requires the personal details of the customers to identify them uniquely. Anniversary or Birthday flow sends an email on customers’ anniversary or birthday.
Any other custom events can also be added, and emails will get sent automatically based on the settings.
5. Customer Reactivation Flow:
The campaign is sending one email on regular basis for promotion or newsletters. In some cases, more than one email can be sent to the customer.
In case of product launch, email marketing strategy would use the sequence to ensure the best possible traffic on the website. This email will inform the customer about the upcoming products going to be available.
These campaigns produce excitement among subscribers, although it is recommended to send promotional emails one at a time.
All these emails need to be sent manually according to the analysed list created by the marketer.
Scheduling of campaigns in advance is also done for a specific promotion. You need to adjust the date and time about when the campaign going to be sent.
This eliminates the need for sending campaigns manually every time.
Flows entirely automated email chains that are controlled and sent by software. Although it needs to be triggered with actions from the customers.
One of the most important things is that it only sends a relevant and useful email as per customer.
The difference between campaign is that it needs to be sent manually or scheduled. Although Flows need to have triggered action to behave and send emails to the customer.
Benefits of Campaigns:
Email marketing is done for a specific purpose. These are used to get a sale boost in return, only if it is done in the right manner.
- It increases the click rate, which confirms the engagement of your campaign email with the customer.
- Due to high engagement, the conversion rate will eventually increase. If the marketer does the segmented campaign, it is expected to boost the revenue by 800%.
- More than 40-50% of the revenues collected by the business are from the email campaign. Most of the revenue from email marketing is received by companies directly by targeting a specific set of customers.
Benefits of Flows:
Flows will only work and provide you with potential sales if it is set up in a sophisticated manner. Simply using flows by default will not generate expected revenue or conversion. Get the most out of Flows to give the best experience to the customer.
- Flows personalization segment triggering on the behaviour, interests, demography, and activities. Relevant emails being sent to customers are more likely to have a higher conversion rate.
- Apart from using commonly used flows, advantage by sending frequently bought products, promo codes, and suggestions. This will help you to generate higher revenue compared to normal settings.
- Flows automatically provide evidence of the production services to the customer. Which ensure the quality delivered in return confirms the higher revenues.
Campaign and Flows Needed Together for Marketing Sales:
Few of the companies only use Flows due to the automatic system. The usually ignored campaign, which is one of the negative steps they can take.
Every company needs to have well-balanced marketing strategies which include both campaigns and flows.
The campaign can convert non-subscribers into your customers. Whereas Flows helps you to maintain the high quality in value in your customers.
Both of the marketing covid vice versa and great advantages in boosting sales. Brands need to embrace both to have complete engagement in their website
